I Gotta Have It! The Value Of A Good Decscription.

While most people are browsing the Internet for news or funny videos, I'm cruising for cars.  Sure, it may not be exciting to you but it's my bread and butter. 

Alright...if I have to honest (and my mom told me I do) then I have to admit that I don't look at listings all day.  However, earlier this week one of my team members was on vacation a few extra days (thanks to the airlines) so I pitched in and covered some of her accounts.  She does look at listings everyday.  She looks at the pictures, she reads the descriptions, and checks the price.  Then she will make recommendations to our customers when warranted to help them "beef" up the listings for better appeal and faster sale.  I have to say - there are some nice listings out there.  I also have to say there are some horrible listings out there.

Let's just talk about descriptions today; When you're typing your description you have to ask yourself the following questions;

• Who is the targeted buyer?  (Male, female, younger, older, sporty, etc.)
• How can I "Bring this to life" for the buyer?
• What is a MUST include?  (Accessories, low mileage, clean interior)

Don't use a standard description like; automatic, AC, power windows, cloth seats.  You're not selling to a robot without emotions, your selling to a person.  Here's a great example of an engaging, enticing, exciting (what's another e-word?) exuberant listing;

What's your favorite dinosaur? The T-rex? Velociraptor? Mine is the Silverado...the only dinosaur still living. Sure it..s a little less popular than some of the other dinosaurs, but if it were to battle any of its peers today, there..s no doubt in my mind it would be victorious. The Silverado is a jungle dwelling beast that can seamlessly blend into its tropical surroundings thanks to its sport red skin. It can survive in these extreme conditions thanks to its great air conditioning with dual climate zones. It also has a plethora of genetic features that make it a fearsome competitor, even today; such as steering wheel mounted audio and Bluetooth controls, cruise control and more! Don..t miss an opportunity to own one of the most intimidating creatures on earth! Give Your Name Here dealership a call to bring it home today.

That's awesome right?  I mean it's a Chevy oops Chevrolet Silverado for cripes sake!  You probably all have one in stock right now.  They worked the word "plethora" in!  Two thumbs up for the Three Amigos Fan out there.


No one expects you to go out and hire a creative writing major to do your listings; but at least try to create a sense of the vehicle to start building some emotional response in the reader.  "Corners like its on rails", "Picture yourself behind the wheel, hair blowing in the breeze", "Your neighbors will think you got a promotion when you drive up in this".  Remember, buying a car is an emotional purchase.


One last thing; remember the rules of e-communications when building your listing;

1. All CAPS means you're yelling
2. Excessive exclamation points and emoticons !!!!! :) are for kids
3. Acronyms are a NC (not cool) LOL (sorry)

And please, please, please - run the spell check!  You didn't think I could spell exuberant without help did you?