Free Beer!

What makes a great eBay Motors listing?  How do you get the shoppers to click on your listing over your competitors (without pulling out the old "Free Beer" trick in the title)?  We have some tips that will get you on the path to high traffic listings and more online sales.

It starts with the template.  Templates are available from many sources, if you're listing with a third party inventory management software they will provide standard templates and in some cases custom templates for a fee.  If you list directly through eBay Motors using their free Dealer Center listing tool they have a variety of free customizable templates.  Which ever you choose templates should be;

• Easy to read, test several background colors and text colors together.
• Use a professional font
• Compliment the brand image of your dealership 

Most templates have sections to guide you on content but make sure you include the following;

• Personalized banner that includes your dealership branding
• Start with a "glamour shot" of the vehicle 3/4 angle front view (headlights on)
• A great description that says more than the vin decoder - remember it's an emotional purchase, build some emotion with your description
• 30-50 additional scrolling FULL SIZE pictures, don't make your customers click on thumbnails, they'll get bored and quit.  A slide show works too.
• Icons or links for vehicle history reports, KBB
• List of standard options or window sticker
• Highlight additional options, especially DVDs, Navigation, Sync, etc.
• Icon or link to secure credit application
• Background or About Us on your dealership (video or photos)
• Clearly labeled sections for Terms and Conditions, payment options, expectations at the end of auction (deposit, etc.), Shipping options - include links, any disclaimers, options for purchase of warranties etc.

The biggest thing to remember is Full Discloser.  All fees, all packs, No Surprises.  Surprises lead to lost deals and bad feedback.  Click here for an example of a great template. (Choose any listing)