Monday, July 12, 2010

Can I Get Mine Well Done?

My favorite part of summer has to be the outdoor grilling.  We start early in the Spring and push it as long as we can into the Fall, but on a hot summer weekend nothing can beat it.

I remember neighborhood BBQ's when I was a kid too.  They seemed to make their way up and down the block, everyone brought a dish, the dads all congregated around the grills with beers in hand.  The mom's set up the food and chatted away like they hadn't seen each other in years.  Kids still played yard games (remember those? Hide & Seek, Red Rover, Tag) yeah, they don't come on X-Box.  It was a great way to spend the weekend.

Someones parents had always just bought a new car (my dad always bought station wagons, but that's a whole other nightmare story).  Everyone would go out to the street and look over the car, there would be ohhhs and ahhhs, the inevitable horn honking - and there was always "the story of the deal".  I worked with a guy about a year ago, ex-car salesman, who said something I'll never forget because it's so true. 
He said; when asked if they got a good deal on their new car, never in the history of "man" has there ever been any other answer than, I got a great
Well summer is upon us again, and families are gathering around the BBQ.  Not that much has changed, dads are still drinking beer, moms are still chit chatting and kids are still, well kids are playing video games and skateboarding.  There doesn't seem to be the same excitement around a new car showing up in the neighborhood - but maybe that's just because there's not a great story being told. 

Make sure every sale your dealership closes has a great story.  When you sell a car on eBay Motors to a customer across the country make sure its a great experience.  Think of what a great backyard BBQ story that could be...I found it online, great pictures, the dealer called me right away, they met my price, they helped me with finance, they did all the paperwork for out of state, they even shipped it right to my house in perfect condition!  Hopefully that story ends with, I got such a great deal I'll never buy from anyone else (which of course, it will).

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